Marketing Content Examples For B2B Businesses

The most effective marketing content connects with the consumer on an emotional level. It delivers new ideas and insights that help people to solve their problems.

It doesn't matter if it's a captivating video or a thorough white paper, the top marketing content provides value for its viewers and achieves its branding goals. These eight examples of branded content that work are a great way for you to learn.

Blog Posts

Blog posts are a very popular kind of marketing content that businesses utilize to share their insights stories, thoughts and ideas on their website. They can be informative or cover any subject. They can include videos, images or audio, to make the content more engaging and improve the on-page search engine optimization (SEO).

The process of creating blog posts that are high-quality begins with conducting market research to find and confirm some key pieces of information about your target audience. Once you have a good understanding of your audience and your target audience, you can begin brainstorming ideas and writing.

Blog posts can be classified into several categories, such as how-tos, listicles and infographics. These types of blog posts will ensure that your website is full of variety and offers the kind of content that your customers expect.

For instance, a how-to article can teach your audience the latest skill and help them resolve any issue they're facing, which makes it an excellent piece of marketing content that will keep your audience entertained. A curated collection is a special type of listicle blog post that shares a number of real-world examples to prove the point. This kind of blog post can be used as a marketing tool to boost the credibility and visibility of a brand.

Case Studies

Case studies aren't as sexually attractive as a viral blog post, but they can be one of the most effective marketing content pieces you can create. They are great for showcasing your skills and establishing trust with potential customers. A great case study aims to help your audience solve an issue by demonstrating how your company's product or service helped another customer with a similar issue.

Utilize infographics and videos to make your case study more engaging. Be cautious not to transform your case studies into ads as this will reduce the credibility of your business. Make sure you create an educational resource that can help and inspire your readers.

You can also make use of case studies to display testimonials from customers and user-generated content. This builds trust and makes your website more credible. UGC is most efficient when it is supported by data.

White Papers

Contrary to feature articles and blogs White papers are usually long-form and offer a deeper knowledge and depth of research. B2B companies utilize them to show thought leadership or to provide an unique perspective to help readers make buying decisions, learn more in an industry, or solve business problems.

They are a fantastic tool for building trust among readers who aren't experts, and also to position companies as experts in their field. They can also assist potential customers to move through the sales funnel.

White papers can be found in a variety of forms but they are the most effective when tailored to specific audience. This means that everything from your tone of voice to distribution strategy should be designed to appeal to the ideal reader.

White papers are often used to present research findings. However, it is easy for them to drift away from the area of practical application and into the realm of theoretical. Backgrounders and problem-solving papers must include some type of success stories to keep readers interested. Additionally, interactive designs are increasingly popular in white papers. They let the reader filter tables and charts to focus only on the information they need. This makes it easier for the reader to digest and navigate through the sales funnel.

Videos

Videos are an excellent way to engage your audience. They're also an excellent tool for marketing in a dynamic, interactive manner. They are excellent for capturing the attention of your audience and presenting complicated concepts.

Tutorials, instructional videos, and demonstrations are some of the most popular types of video. These videos are designed to educate your customers about your products and increase their loyalty.

These videos can be used to highlight the expertise of your industry and can also be used as an article on your blog, or even as a part of an effective sales pitch. These videos are a great tool to connect with your audience. Especially if they are relevant and are connected to current events or cultural movements.

You can use testimonials to build confidence in your brand and encourage new prospects. You can ask your current clients to record their experience with your brand, or hop onto Reddit and host an AMA (Ask Me Anything) session. You can also create screen share videos and how-to videos titled around specific pain points. If you are using an ecommerce solution that helps small to mid-sized businesses manage their online stores, name your video "How to Create Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials are another type of social proof that makes people trust an organization's reputation. They can be utilized in text or video format, and they are an excellent way to increase sales and build up a company's image online.

Testimonial content is useful because it focuses on the needs of the customer and how a company's product or services solved their problems. It also gives credibility to the company since it demonstrates that other customers have also had the benefit of the product.

If you decide to use testimonials, make sure that they contain the name, company name, and the title of the person who wrote them. This will increase their credibility. Make the testimonials as personalized as possible by including an image of the person who wrote them. This can help create a bond between the client and the brand.

You can include testimonials on other pages on your website. Some companies have separate pages for testimonials, but you can also add them to other pages. If a testimonial mentions an item, for example, you can display it on the page for the product or checkout page. This approach will avoid the page being viewed less frequently than other pages, and it will still provide the same social proof.

Interactive Landing Pages

Utilizing interactive elements on landing pages can increase the level of engagement of visitors. This type of content can help you achieve your goal of turning website visitors into leads. Instead of being a static site with a sign-up form and other content marketing examples, interactive pages offer a unique experience to your visitors.

This interactive landing page for Mooala's dairy-free milk uses a playful approach in order to keep the user engaged. The page features an easy sign-up form with several options, which speeds up the process of conversion further.

Another example of a landing page that is interactive is this one from TransferWise which is a money transfer service. The first screen makes use of real-life examples and social evidence to convince potential clients that the service is worth the investment. The second screen allows them to fill out an easy form to learn more about how the product functions.

For B2B marketers with high-ticket products, a landing page is an opportunity to build a list of leads. You can offer a no-cost eBook, webinar, free trial or other content strategy marketing to entice your audience to sign up in exchange for their contact information.

Headache Trackers

At the point of consideration in the consideration phase, which is when the customer has identified their problem and is seeking solutions, content marketing funnel should inform customers about the causes of headaches and remedies. Examples include infographics that share information about the top causes of headaches, or white papers that present exclusive research into the science behind headache remedies. White papers require readers to give their email addresses in exchange for access which helps build credibility and trust with potential customers. Headache trackers, apps that help users monitor things like their food intake and stress levels, could also be useful content for the process of evaluating, Minen says. But, users should be cautious when drawing conclusions based on the tracking data, she adds. It may not be a true reflection of the triggers for headaches.